Campaign Management

Comprehensive process that involves planning, executing, and analyzing marketing campaigns to achieve specific goals and optimize outcomes, often used in digital marketing and advertising

Lead Nurturing

Strategic process in marketing that involves building and maintaining relationships with potential customers over time through targeted and personalized communication, with the aim of converting them into paying customers

Email Marketing

Digital marketing strategy that involves sending targeted emails to a group of recipients with the goal of promoting products, services, or building customer relationships.

Lead Scoring

Method used in marketing and sales to evaluate and rank potential leads based on their behavior, interactions, and characteristics, helping prioritize and focus efforts on the most promising prospects.

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